About us

Prims Store offers contemporary, sustainable, sophisticated, and affordable products for various areas of your life, from home decor ,tickling your taste buds  to personal accessories. With an All-Indian palette, we draw our inspiration from the art and culture of all states of India , be it the famous tea from Assam , incredible art of West Bengal or the home-grown saffron from Kashmir.

We offer a diverse and distinct array of moods, flavors and tones, which we feel represents India.

We seek to bring the essence of life of the various states of India and transcribe this vibrant and colorful experience under one roof for you. From hand painted crafts, delightful regional snacks to organic spices,we have a lot to offer for various aspects of your life!


The vibrancy of the colors combined with the nuanced heritage of the handicrafts makes each handpicked product at Prims Store unique. All of our products reflect art and ethnic essence of incredible India without draining your wallets.


Our mission is to give our customers an experience to “Discover the Ethnic India” through our state-of-the-art range of products reflective of a blend of contemporary & traditional Indian Culture.


Our Vision:


We Celebrate India and endeavor to bring all that we love about the states of India to our customers within India and across the globe


Our Mission:


To run a business which is committed to profitable growth in support of our vision. We will strengthen and support our community of regional chefs, designers, artisans,farmers,makers & entrepreneurs inspired by the various States of India. We will deliver our customers the sustainable products that will delight them while protecting mother nature.